7Park Data Explores the Stream-to-Shop Connection

In this Insight Series report, we explore the relationship between streaming and shopping by monitoring new Prime subscriber purchasing behavior for 60 days after watching shows across Prime Video, Hulu and Netflix.

This report addresses several top-of-mind questions including: 

  • Are people signing up for Amazon Prime to stream or to shop? 
  • Are viewers of certain genres more likely to purchase in certain product categories?  
  • Does an Amazon Prime subscription affect streaming usage and churn on Netflix and Hulu?

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