Binge-Worthy Predictions: Our M&E Team’s 2020 Vision
2020 is nearly here, and with it is sure to come more change in the complex, fragmented and often unpredictable media and entertainment space. Studios, networks and agencies are wondering where to make their big bets. Which new show will be the breakout hit everyone is talking about? Which subscription services will emerge as winners? Will new devices continue to change how content is consumed? How will audience viewing habits shift in 2020? And, as always, how will advertisers scramble to keep up?
While we don’t have a crystal ball at 7Park Data, we do have the next best thing: decision-ready, accurate data based on actual viewing in over 50 countries.
Here’s what we expect to see in 2020 and beyond:
Increased number of subscriptions followed by a purge: With the emergence of Disney+, Apple TV+, Peacock, HBO Max and other streaming services, we can expect to see an increase in competition for subscribers. With more options, there will be an increase in subscription fragmentation. Consumers will experiment with different services in 2020, leading to an increase in total subscriptions and then throughout 2021 and 2022 settle on the streaming services that best meet their entertainment needs.
Release timing will become more important and strategic: With numerous platforms and more investment in original content, release strategy and timing will become even more critical. When and how shows launch will require increased thought and planning, leveraging reliable data, in order to draw the largest amounts of viewers.
Audience behavior will become even more segmented: How and when people watch will become more niche, and critical for a title’s success. With so many options for consumers, trends in time of day, day of the week, and binge behavior will become more apparent, and important for creators and distributors to keep in mind as they plan their content slate.
Platform and device cross-pollination: Viewers will continue to want to watch shows and movies across devices (on their TV, phone, tablet, and/or computer) throughout the day, and companies will have to make it as easy as possible to create a seamless viewing experience. For example, Disney+ customers will be allowed to watch Disney content from their Apple TV; Hulu will allow streaming from a Fire TV Stick.
One thing is virtually certain: the “cord cutting” trend will continue and consumers will replace their former packaged cable bundles with subscriptions to services like Netflix, Amazon, Hulu, Disney+, Apple and more. If you’re interested in learning more about how 7Park Data helps studios, networks and agencies make better decisions about content development, licensing, marketing and contract negotiations, please contact us.
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