Streaming

Announcing: Netflix, Hulu, and Amazon Prime Video Cross-Platform Analysis

Today, we are pleased to announce that customers of our media and entertainment platform will gain access to cross-platform analysis for Netflix, Hulu, and Amazon Prime Video as well as UK and Germany viewership data for Amazon Prime Video.

Cross-platform viewership enables media and entertainment organizations to track viewers as they consume content across Netflix, Hulu, or Amazon Prime Video subscriptions, revealing the performance of original and licensed titles among a variety of cohorts. Critically, cross-platform viewership analysis provides insight into viewer churn among the services, which is an increasingly important performance indicator as more competitive services like Disney+ and Apple TV+ enter the market. Performance measures include share of audience streams by day and month, viewership activity during the first 90 days of launch, demographics, brand affinity, and more.

Additionally, our customers now have the ability to track Amazon Video performance in the United Kingdom and Germany — an industry first — and we plan to add Amazon Prime Video data for Canada, Australia, Italy, Japan, and Brazil in the coming months. The platform currently provides on-demand access to licensed and original content streaming viewership data for thousands of titles in 54 countries.

“Netflix, Hulu, and Amazon Prime Video do not share their viewership data, leaving studios, networks, talent agencies, and others wondering how well content performs — and unable to make informed business decisions related to content strategy. As competition between these platforms continues to heat up, business strategy will increasingly rely on viewership data across streaming services, among viewer cohorts, and across geographies. Our platform now arms media organizations with an unprecedented breadth and depth of near real-time viewership information for the leading streaming services.”
— John Sollecito, Head of Media and Entertainment

Our media and entertainment platform is the leading streaming viewership and content performance platform for studios, agencies, and media organizations, enabling them to:

  • Drive strategic decisions with trusted data: assess audience composition and behavior as well as title and genre performance over time — at a granular level — to inform longer-term strategic decisions.
  • Evaluate title performance across Netflix, Hulu, and Amazon Prime Video: understand the economic value of streaming content and analyze where a title stands in the overall landscape.
  • Negotiate stronger contracts with real viewer data: leverage insights to negotiate stronger, more informed, contracts for clients or content.
  • Gain insight into industry trends with customizable analysis: analyze data to better understand viewing, binging, and subscription trends across the streaming industry

Some examples of data that customers will now have access to:

7Park Data - Cross-platform data

In this chart, Netflix, Hulu, and Amazon original titles are ranked against each other based on % of viewers during August 2019. This means, of the viewers who subscribe to Netflix, Hulu, and Amazon, N percent viewed the selected title, i.e. 49.49% of viewers who subscribe to all three services streamed Stranger Things in August 2019.

 

US Platform Share Over Time

In the chart on the left, clients can track subscriptions to all three platforms, ‘Amazon and Netflix’, ‘Amazon and Hulu’, and ‘Netflix and Hulu’ over time. Clients can compare the popularity of subscription combinations and analyze: of all individuals who subscribe to more than one streaming platform, the percent that falls into each of those categories and how that percentage shifts over time.

In the chart on the right, clients can view the percent of individuals who subscribe to 1 platform vs 2 or more platforms and track it over time. This chart helps give context to the first one by providing additional insight into how many subscribers make up the universe of the first chart (i.e. subscribe to 2+ platforms)

Amazon Prime US UK TItle Rankings

Data in these charts visualize the top 25 titles streamed by Amazon Prime subscribers during August 2019. The titles are ranked based on % of viewers, meaning of all Amazon viewers during this month N percent viewed that particular title.

We look forward to expanding the Media and Entertainment platform with additional offerings in the near future. Please get in touch with any questions or if you’d like to learn more about the data.

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