Announcing: Netflix, Hulu, and Amazon Prime Video Cross-Platform Analysis
Today, we are pleased to announce that customers of our media and entertainment platform will gain access to cross-platform analysis for Netflix, Hulu, and Amazon Prime Video as well as UK and Germany viewership data for Amazon Prime Video.
Cross-platform viewership enables media and entertainment organizations to track viewers as they consume content across Netflix, Hulu, or Amazon Prime Video subscriptions, revealing the performance of original and licensed titles among a variety of cohorts. Critically, cross-platform viewership analysis provides insight into viewer churn among the services, which is an increasingly important performance indicator as more competitive services like Disney+ and Apple TV+ enter the market. Performance measures include share of audience streams by day and month, viewership activity during the first 90 days of launch, demographics, brand affinity, and more.
Additionally, our customers now have the ability to track Amazon Video performance in the United Kingdom and Germany — an industry first — and we plan to add Amazon Prime Video data for Canada, Australia, Italy, Japan, and Brazil in the coming months. The platform currently provides on-demand access to licensed and original content streaming viewership data for thousands of titles in 54 countries.
“Netflix, Hulu, and Amazon Prime Video do not share their viewership data, leaving studios, networks, talent agencies, and others wondering how well content performs — and unable to make informed business decisions related to content strategy. As competition between these platforms continues to heat up, business strategy will increasingly rely on viewership data across streaming services, among viewer cohorts, and across geographies. Our platform now arms media organizations with an unprecedented breadth and depth of near real-time viewership information for the leading streaming services.”
— John Sollecito, Head of Media and Entertainment
Our media and entertainment platform is the leading streaming viewership and content performance platform for studios, agencies, and media organizations, enabling them to:
Some examples of data that customers will now have access to:
We look forward to expanding the Media and Entertainment platform with additional offerings in the near future. Please get in touch with any questions or if you’d like to learn more about the data.
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