Social

Looking for Love in All the App Places

Love them or hate them, dating apps have successfully substituted traditional matchmaking and other ways of meeting people and finding love (or just a date). No more blaming well-wishing friends for arranging disastrous blind dates — we can do it all by ourselves now, and within seconds. With Valentine’s Day coming up, we at 7Park Data decided to take a look at how people use dating apps around the world and how different apps compare to each other. We leveraged 7Park Data’s global multi-million mobile user panel in our research. Below is a brief overview of Love in the Time of Apps and a few highlights from the report.   

Love in the Time of Apps covers dating app user behavior across 11 apps and in 16 countries, including the United States. We selected countries with the largest dating app user panels and comparable user behavior during 2015 and 2016. Since mobile dating went mainstream in 2010, we’ve seen changes both in user behavior and attitudes toward dating apps. At 7Park Data we focus on real user behavior — not what people say they do or they think they do or are expected to do — but what they actually do, on a large scale.

Highlights

  • Based on our analysis of weekly active users (WAUs) and time spent in dating apps, Argentina is the most amorous country of them all.
  • As far as the top dating apps globally, based on WAUs and time spent in app, Tinder and Grindr lead the pack.
  • In our cohort analysis of dating app enthusiasts in the United States, we found that they look for love in all the app places. Almost 84% of Bumble, a female-centric dating app, and 41.5% of OkCupid users also use Tinder. Interestingly, only 12.6% of Tinder users try their luck on Bumble and 10.8% on OkCupid.

The data used in this report offer insights that can confirm or debunk popular opinions and notions. For example, in our research we didn’t find that people double down on dating apps around winter holidays or Valentine’s Day. We also found that people spend significantly less time in app than some dating app companies have been reporting in the past. What does this mean? Well, if in-person interaction is the intended goal of a dating app, then less time spent in app is not a bad sign. For dating apps that monetize through ads, however, less in-app time may not be such a good news.

In the past few years, dating apps have come and gone. A number of the apps included in our report have demonstrated their staying power over time and ability to appeal to bigger audiences. Some of them, like Tinder, have been successful in monetizing their services. It’s safe to assume that dating apps are here to stay. In a way, dating apps are like chat apps — there never will be a shortage in demand.

Want to know which dating apps have won over the hearts and screens of people in China, France, or Italy? How often do Australians check into a dating app per week? How much time do Tinder users spend in app per session? Get your free copy of the Love in the Time of Apps and find answers to these and other questions about dating apps.




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