Streaming

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LICENSED CONTENT IN THE STREAMING AGE

In this 7Park Data Media & Entertainment report we explore the role of licensed content in an era of blockbuster original releases and demonstrate why licensed content is:

  • Vital for customer engagement and churn reduction strategies
  • Required for new platforms to attract and retain viewers
  • A unique direct-to-consumer feedback channel for content development
  • Maintaining – even appreciating – in value for licensing platforms and content owners

Leveraging user-level streaming data from over 2 million viewers to examine the forces driving engagement and subscription behaviors.