For Viewers Around the World, These Are the Top TV Genres

At one point or another, we’ve all wondered whether TV programs are someone’s sinister idea to keep millions of people glued to their screens and away from participating in real life. But then we remember so many flawed, yet relatable, on-screen characters caught in drama we try to avoid (but are eager to watch), and TV programs become just a great entertainment exposing and exaggerating the human experience with occasional insights into our culture and society. Fully aware of TV programs’ effect on mankind, we at 7Park Data are also concerned with people’s viewership habits and the impact of so-called over-the-top (OTT) content providers, such as Netflix and Hulu, on the TV industry.

Earlier this fall 7Park Data launched TV Intelligence and published the OTT Viewership Outlook report, in which we analyzed both original and library content and ranked programs based on indexed number of streams globally. Among other findings, we discovered the top TV genres in June 2016, as shown below.

Chart showing top genres based on global streams in 2016.

Turns out viewers from Argentina to Belgium, Australia to Sweden, tune into American sitcoms with equal enthusiasm. “How I Met Your Mother” was one of the most successful cultural exports, drawing global audiences into the story of an American man experiencing life’s best and worst moments (along with his friends) to find his happily ever after. The sitcom appeared in the top five TV programs in 13 of 15 countries profiled in the report.

Even decades later, and amid a myriad of new TV programs, the now classic “Friends” (1994-2004) continues to attract viewers for a light-hearted peek into the daily lives of young single people in New York. The sitcom series made it to the top five TV programs in eight of 15 countries featured in the report.

What other American shows appeal to viewers around the world? Which production studios dominated the top ranks earlier this year? Get in touch with our team to learn more and request the OTT Viewership Outlook report, which includes the breakdown of original versus library (acquired) content, and much more.


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