Pokémon Go Disrupts App User Behavior, or Does It?
When Instagram came into existence, the selfie took on a life of its own. Then Snapchat came along with the short-lived selfie. (Well, that’s until Snapchat introduced memories and now a bad selfie can live forever.) When Pokémon Go burst into our lives, we stopped focusing solely on the selfies and began chasing fictional creatures, blurring the lines between virtual reality and real life.
Before we get caught up in a lengthy pondering about Pokémon Go’s disruption to life as we know it, let’s take a look at the app’s effect on most-used apps. Our findings are based on 7Park Data’s global multi-million user panel one week prior and after the July 6, 2016 launch of Pokémon Go in the United States.
Within the first week of its launch, Pokémon Go users spent an average of 75 minutes per day in the app. In addition, Pokémon Go users continued to spend around 35 minutes on the Facebook app, 19 minutes on YouTube, and about 9 minutes on Snapchat on a daily basis.
“Total US time spent in apps is +4.1% in the seven days since Pokemon Go was released, compared to the prior week,” says Byrne Hobart, Lead Internet Analyst at 7Park Data.
Based on our findings, Pokémon Go is not yet a substitute for a number of popular apps. But thanks to Pokemon Go, mobile users are spending more time on their smartphones, probably at the expense of non-phone entertainment.
Will Pokémon Go continue to grow at such unprecedented high pace, cutting into time users would have spent in other apps? Or will people find more time throughout their days to catch ‘em all?
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We prepared this analysis using 7Park Data App Intelligence. If you’d like to discover and track Pokémon Go’s user behavior, request a dashboard demo today.