Pokémon Go Makes Other Apps Look Like Underachievers in 7Park Data’s July 2016 Movers & Shakers Report
Drumroll, please. That’s the only way we can properly introduce 7Park Data’s Movers & Shakers July 2016 Report, in which Pokémon Go brought down the house with the astonishing 441,070% growth in Europe. In our latest Movers & Shakers Report, powered by 7Park Data App Intelligence, we ranked top growing and declining apps, based on daily engagement by millions of users in the following regions: China, Europe, Hong Kong, India, Japan, South America, Taiwan, and the United States. Here are a few other highlights from the report.
Gaming apps, in general, steamed up user engagement in July, leading top growing lists in six out of eight geographic regions featured in the report. Line’s Brown Farm topped the growing apps list in Hong Kong with 186% growth. Note that Pokémon Go launched in Hong Kong on July 25.
It was all about games in Taiwan: 12 out of 25 top growing apps were gaming apps. To be fair, a few games also appeared on the declining apps list in the country.
Travel and accommodations apps had Europeans checking in more frequently: Airbnb, Booking.com, TripAdvisor, and a number of mapping apps made it to the top 25 growing apps list. That’s, of course, following the unprecedented growth of Pokémon Go in the region. Other games, including Clash Royale and Clash of Clans, found themselves on the top declining list in the region.
Similar to their performance in Europe, Supercell’s (which was recently acquired by China’s Tencent) Clash Royale and Clash of Clans apps saw a decline in user engagement in the United States. Pokémon Go topped the growing apps list with 22,324% growth in the country.
In China, gaming and workout apps dominated the growing apps list. Uber, with 41.25% growth, made a surprise appearance as #4 in the country. But maybe acquisition talks had something to do with it: on July 31 Uber sold its China operations to local rival Didi Chuxing. As far as apps with declining growth in China, banking and shopping apps took a hit in July.
Want More Like This?
Stay tuned for our upcoming post with more highlights from the report. In the meantime, download a free copy to review the full lists and app rankings for all regions featured in the report.