SNAPCHAT’S APP OVERHAUL
REDESIGN IMPACTS USER BEHAVIOR
After a widespread public backlash against Snapchat’s February 8, 2018 redesign, 7Park Data measured the initial impact of the app overhaul on users’ time spent on the most current version of the app. We also examined a cohort of users before and after the upgrade, and compared the impact to historical version upgrades.
We found a modest decrease in usage – about a minute per day – for the most current users, and slightly more for users upgrading from older versions. The upgrade has had a disappointing initial impact relative to prior version enhancements such as Snap Maps.
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