7PARK DATA NOW TRACKS PATH FROM WATCHING NETFLIX, HULU, OR AMAZON PRIME VIDEO TO MAKING PURCHASE ON AMAZON.COM
Today, we announced the availability of OTT Stream to Shop, a new product that tracks and analyzes the Amazon.com purchase behaviors of US consumers after viewing TV and movie titles on Netflix, Hulu, and Amazon Prime Video. OTT Stream to Shop joins OTT Viewing data available on the 7Park Data Media & Entertainment Dashboard
With OTT Stream to Shop, 7Park Data customers will be able to analyze the product categories and specific brands purchased by Netflix, Hulu, and Amazon Prime Video viewers on Amazon.com up to 60 days after watching TV and movie titles on those services — and then compare that data with the average viewer to understand relative preference for brands and types of products.
By connecting the dots between title viewership and Amazon.com purchases, OTT Stream to Shop illuminates critical marketing and advertising opportunities for content creators, producers, distributors, consumer brands, and more.
To learn more about our OTT Viewing and OTT Stream to Shop products, email us at firstname.lastname@example.org, or submit your information in the field below.
SUBMIT YOUR INFORMATION TO RECEIVE A REPORT EXCERPT, INCLUDING PURCHASES BY VIEWERS OF THE OFFICE, AND WHAT SHOWS ARE VIEWED BY ADIDAS SHOPPERS.