ARE YOU A VICTIM OF GENRE FIXATION OR NETWORK OBSESSION?
A LOOK AT IN-GENRE AND IN-FRANCHISE CROSS-STREAMING
In the latest Streaming Insights report we explore what other content viewers are streaming. It seems viewers can’t just stream one piece of content, and what else they stream highlights the titles generating viewership.
There are a number of ways viewers are cross- streaming and these affinities represent opportunity to quantify content value, create strategic marketing plans around viewership targets, leverage insights into viewer behavior, and ultimately grow entertainment revenue.