What Are the Measures of Success in Streaming Video?
7Park Data publishes “Trends in Streaming Video: OTT Viewership” report
Technology and creativity fuel each other and together can disrupt entire industries and drive change. One of the best examples of this dynamic at work is in the film and television industry. Thanks to faster internet connections, an abundance of dedicated streaming video devices, and an explosion of mobile video, more people than ever have access to online video streaming. Because of this, preferences for TV programs and movies are changing at a fast pace and regional captivation adds to the complexity.
Production studios and over-the-top (OTT) content providers are creating and distributing new content to reach worldwide audiences that increasingly rely on streaming video as their first choice. Studios, networks, multichannel video programming distributors (MVPDs), and digital services are not only competing for dollars, but also, and more importantly, for time. Cord cutting and shaving, multiple subscription households, and the socialization of streaming mean that the number of streams and the hours spent are the KPIs of choice. To no avail, content creators, distributors, and providers are searching for reliable sources on viewership patterns and actual streaming behavior.
Studios and content licensors need reliable data and insights to understand how viewers’ title preferences are rapidly changing. Our second installment of the OTT report, “Trends in Streaming Video: OTT Viewership,” answers crucial questions, including the ones below.
As part of 7Park Data’s TV Intelligence (launched earlier this fall), this report includes competition analysis, discussion of linear TV and OTT dynamic, and insights on leading TV and movie titles and genres. The report is based on proprietary data that relate to the evolving preferences of over one million active OTT users that collectively stream over one million hours of content each day.
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7Park Data’s TV Intelligence is a comprehensive set of data and insights into consumer preferences across linear TV and over-the-top (OTT) providers, including Netflix, Hulu, and others.